Are you expecting us to declare that sales training will be successful if you regularly involve both new and experienced reps in high-powered sessions on sales strategy, goals, ideal customers, target markets, and best practices? If so, you’re wrong! All those things are important and will work...
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Sales Enablement: Providing Content For Your B2B Funnel
Perhaps sales enablement is spread across a number of roles in your business. But however you organize it, Gartner describes it as a strategy to “provide salespeople with what they need to successfully engage the buyer throughout the buying process.” Of course, sales enablement tools are also...
read moreCould Your Business Benefit From a Sales Assessment?
When you’re in a frantic race with other runners hot on your heels, it seems impossible to take a mental step back and evaluate what’s happening. You just feel the need to push on and win. But real athletes do assess the situation during the race! And...
read moreSales: Use Lagging and Leading Indicators Together to Drive Growth
You’ve probably lost some sleep occasionally over one of the problems that can arise with business and sales. Hang around to view the lagging indicators and you’ve missed an opportunity. Pursue the leading indicators and you might invest in something that fails to materialize in the way...
read moreHow to Ensure a Good CRM Implementation Process
The customer relationship management (CRM) market has already reached $57.83 billion! Many current CRM users are either larger companies moving to cloud CRM as a cheaper option for them, or new startups because they tend to go cloud-first and use many cloud facilities. But where does that...
read moreThe Lead Generation Process: Establish a Flow
When “flow charts” get a mention in business, you probably sigh and wish your firm’s sales processes flowed more like water – seamlessly merging and moving to that prized reservoir of closed deals. It can! Today, we’re going to look at the lead generation process and how...
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