About Us

Helping businesses overachieve their sales goals is our passion. To make this happen, we know we need to deliver the truth about your sales model, even if that means looking you in the eye and plainly telling you that what you’re doing is hindering your sales efforts. We take success personally. We perform like our own livelihood depends on your sales success and we want to see you succeed.

After 20-year careers in sales executive roles, we decided to pursue our true passion and founded 360 Consulting. Our mission is to help companies transform their sales teams and processes to achieve all-time sales records. It’s what gets us up in the morning; learn more about our team and mission below.

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DEAN ASH

Founder, Certified Integrity Coach

With more than 20 years of sales leadership experience, Dean enables clients to grow sales revenue, improve profitability and implement comprehensive sales strategies. As a leader, communicator and collaborator, Dean is a proven executive, skilled in building and leading organizations to achieve results. Dean’s pioneering spirit builds and equips organizations to deliver high performance.

Before co-founding 360 Consulting, Dean spent two decades building, rebuilding and leading sales organizations in the high-technology industry. He’s worked with such companies as Hewlett Packard, Polycom, Cisco, Amdahl, and IBM, always with the focus on unlocking potential and delivering results.

As an entrepreneur, Dean has invested time and capital in start-ups, as well as early-stage companies focused on growth in industries such as software, IT services, analytics, healthcare, energy, technology, manufacturing, and real estate.

Dean is a graduate of The University of Texas at Austin with a Bachelor of Science degree in Electrical Engineering.

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Chris Goade has a history of building world-class sales organizations. With over 25 years of real-world experience, Chris developed the ability to establish world-class sales organizations that deliver revenue and profit growth for small and large companies.

Prior to co-founding 360 Consulting, Chris held roles at companies in the beverage, bottled water, coffee, and technology industries. Chris’ blend of large corporate experience with companies like Dr. Pepper/7-Up, 3M and Cott Beverages combined with his time in startups and SMBs has given him a unique skill set for setting strategies and tactics with laser execution.

Chris possesses keen insight and expertise in sales, business development, sales management, marketing, mergers and acquisitions, product development, distribution, training, P&L management, budgeting, and team building. Chris is a leader, innovator and change agent who utilizes his razor-sharp skills to help your company achieve record-breaking sales results.

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CAPRICE BYRD

Partner, Certified Integrity Coach

Caprice spent over 25 years as a leader in Fortune 500 companies including foodservice management, document imaging and finance. Her experience includes over 15 years of leading Sales Teams and driving record sales growth.

She has worked with clients across multiple industries including: Food & Beverage, B&I, Education, Healthcare, Hospitality and others.

Caprice is a proven executive, skilled in turning around underperforming sales organizations to achieve superior sales results.

Caprice is passionate about helping business owners realize their goals and providing a foundation for sustained sales growth. She will help your organization develop a successful sales plan and align your sales team for long term success.

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ROB AGATHON

Partner, Fractional EVP Sales
CEO – Argos Sales Advisors, LLC

With 30 years of sales and sales leadership experience and executive team sales accountability in both the Fortune 500 public and the small to mid-sized private sector, Rob has a harmonic and consistent record of successfully building high-performing, disciplined, scalable and accountable sales organizations.  Rob’s unique ability to create winning, high energy sales cultures stems from his love for all that is professional selling, his passion to mentor others in his decades of professional selling strategy, process and execution models and his lead by example covenants.

Prior to joining 360 Consulting, Rob spent the majority of his career building, reengineering and leading office-based and remote sales organizations in both the custom, fast-pace, deadline driven industry of Print Marketing Communications, as well as the federally regulated world of private placement CRE securities assets.  He has targeted and built enterprise, executive level partnerships for his clients with marquis brands such as Cleveland Clinic, Starbucks, Target, UPS, E&J Gallo, Home Depot, Coke, and others.

Now Rob directs his high powered sales leadership skill stack and best practices, combined with those of the other 360 Consulting Partners toward our small and mid-sized private business owners that need and deserve a world-class, aligned sales organization under proven sales leadership and sales execution disciplines.

Rob is a graduate of the University of Texas at Austin with a BA in Industrial Psychology, and a BS in Molecular Biology.

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KARL BERGER

Partner, Certified Integrity Coach
President & Owner - Fractal Sales Solutions

Karl provides customized sales analysis and management solutions for entrepreneurial, small and midsize companies. For more than 20 years, he has transformed companies by leveraging his process and skill set with each company’s strengths.

Having been a president and P&L owner, Karl understands the challenges companies face and the rewards of creating wealth. Karl tripled a DFW-based services company while maintaining above-average EBITDA, successfully selling the business to a mid-tier Private Equity firm.

He has also held diverse sales leadership positions. He successfully delivered complex solutions with revenue from $2 million to $1.7 billion. He has led teams of up to 70 people, focusing on local and global markets and he has been a part of M&A activity and pre-deal analysis of sales team potential.

Karl has been a business owner and understands what it takes to deliver customer service and revenue growth. He looks forward to working with like-minded businesses to help them achieve their goals.

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DAVE SHARP

Partner
Principal - Sharper Sales Solutions, LLC

With many years of experience in services sales and sales leadership, Dave specializes in helping small and medium-size businesses take the next step. By aligning sales strategies, processes and executions, Dave accomplishes his goal of driving clients’ revenues up and putting their infrastructure in place for continued sales success. CEOs and business owners can then get back to running their businesses knowing that they have a successful, robust and sustainable sales engine under them. He can help your company’s leadership improve sales focus and results.

Prior to joining 360 Consulting, Dave’s personal background and competencies include being an accomplished services sales professional and leader with an emphasis on Consulting, Managed Services, IT Services, IT Outsourcing (ITO) and Business Process Outsourcing (BPO). He’s also a change agent recognized for consistently exceeding sales targets and growing top-line revenue while closing quality transactions that outperform gross margin expectations. Finally, he’s an outstanding team builder with an eye for talent, able to mentor, coach and lead to produce a high-performing sales engine.

Dave graduated from the University of Louisville School of Business with a BS in Marketing and from Indiana University – Kelley School of Business with an MBA in marketing.

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BRANDON LAIRSEN

Partner
Principal Advisor, Ascension Sales Consulting

After an 18 year career as a VP of Sales and Sales Manager for a Berkshire Hathaway Company, Brandon made the transition to serve businesses in the Dallas-Fort Worth community.

A high performer at all levels within the organization, from individual contributor to branch manager to regional sales manager and finally VP of Sales, he honed his skills in how to develop and implement a strategic direction for each market he was involved in and yielded significant returns.

Coupled with the experienced team of 360 Consulting, Brandon brings more value to help other small and medium sized companies navigate their strategic position in the marketplace and yield their own significant returns.

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JOE ENGLISH

Partner
Founder – Just Plain English Sales Success

Joe has a decades long track record of success in sales leadership roles.  As a team builder in technology firms spanning communication, manufacturing, hardware, software and services, Joe has a great mix of experience in large corporate and SMB including public, family, strategic investor and PE owned businesses.

Having spent many years building and developing sales teams at companies such as US West, IEX-Tekelec, RMG Networks and Emerson/Vertiv has allowed Joe to transition world class processes and best practices to smaller growth firms to deliver exceptional results, both in top line revenue and EBITDA.

Joe’s focus is to help organizations understand their value, develop their people, implement the right sales processes, and know how to manage it all moving forward.

Although he’s lived in a few other spots and travelled to many more, he’s a native Texan who attended Stephen F. Austin State University and The University of Florida, Warrington School of Business respectively for his bachelor and graduate programs.

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CRAIG HATHAWAY

Partner
Founder, Lone Star Sales Solutions, LLC.

Craig Hathaway is a sales and revenue growth expert with over 40 years of sales and sales management experience. Craig, who founded Lone Star Sales Solutions, uses what he learned in the corporate world to help business owners like you create an effective sales team. His goal is to create a one-stop business resource center that provides the tools and the knowledge you need to sell more, sell faster, and sell smarter.

It is both my pleasure and my mission to help you grow your business, leveraging my four decades of diverse and successful B2B sales/sales and marketing executive experience. I’ve worked in, sold to and/or consulted in a wide range of industries, including manufacturing, protein production, financial services and insurance, oil and gas, sales incentive/channel incentives, outsourcing, and management consulting.

I’ve been responsible for achieving seven-nine figure revenue budgets; forming and guiding regional and North American teams; setting sales and marketing strategy; guiding operations; leading numerous restructurings, and performing M&A due diligence/integration.

I’m based in Colleyville, Texas; proud parent of two grown children; blessed to be a husband to my wife Dawn since 1984; and since 2005, an actively gigging drummer in an 80’s tribute band in the DFW metroplex.

What is Integrity Coaching?

Integrity Coaching gives you the skill to coach with integrity and nuance for different situations and different styles, and the will to make coaching a natural habit. More than simply providing feedback on processes and performance, Integrity Coaches approach organizational teams from all perspectives with purpose, passion, and patience. Achieve long-term organizational outcomes by embracing your role as coach and empower and equip your people to do great things.

“The process we went through with Karl and Dean not only helped us to prepare an effective sales process, but it has enabled us to have a better understanding of our value and how we can better serve our customers.  There is a lot of excitement about expanding our company with 360’s unique skills and leadership.”

Can your company benefit from 360 Consulting?

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