Does your business focus on as many prospects as possible who might be natural buyers of your service or product? It’s been the usual way to do sales for years. But there’s a smarter strategy now that many companies are paying serious attention to. It’s not about...
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Developing a product or service that customers should flock to buy is exciting – but only a fraction of your work. How you launch it to customers is what decides your business fate. Therefore the sobering and rather less exciting work is preparing your go-to-market strategy framework....
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Have you ever thought: I’m sure this company would respond to [some particular idea you have]? Ever felt frustrated that your market segments seem a little too like a catch-all, even with your various ideal customer profiles in mind? Then micromarketing might be just the strategy to...
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When you’re aiming to close a sale, every touch point for both prospects and current clients takes on critical importance. All touch points provide an opportunity to prove to your prospects that you have their best interests in mind. For this reason, businesses need to monitor and...
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RevOps – or revenue operations – has become more prominent recently and a bit of a buzzword. Gartner predicts 75% of highest-growth companies will deploy a RevOps model by 2025. And Forrester reports that “centralized RevOps has gone up from 15%-40% between 2019-2021.” However, “highest growth” implies...
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As we’ve all heard a thousand times, expectations are everything. Remember when you were a child and there was something you were really looking forward to – seeing a movie, going to a birthday party, taking a trip – and it didn’t happen? Remember how disappointed you...
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