Which comes first: marketing or sales? It’s an age-old question – almost as old as the chicken and egg quandary. Don’t you have to market to make a sale? Don’t you have to make a sale to know your market? The answer to both may be “yes”....
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You’ve done all the research and prep-work. You’ve launched your marketing and sales strategy. But the expected sales aren’t pouring in. It’s time to ask yourself “Am I selling to my target market?” Sometimes weeding out what isn’t working gets us back on track. By removing targets...
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What makes a successful salesperson? This is a highly discussed question in our industry and one that’s liable to drive you crazy if you spend too much time thinking about it. While there may not be one right answer, we have a pretty good idea. After decades...
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You lost a sales opportunity, now what? It’s happened to all of us. Sure, it can be a hit to our ego, not to mention all the time, energy, and money you may have spent trying to seal the deal, but if you find yourself on the...
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For various reasons, businesses and established corporations hit roadblocks when it comes to growing sales. Whether it’s a lack of training, saturated customers, or stalling at a specific sales level, your business could be suffering. Many times, business leaders find they want to step away from sales...
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CRM. Customer Relationship Management. You’ve heard it before, but what does it mean? And why is it important? A proper CRM system will align your sales, marketing, and organizational departments. Furthermore, it will also increase revenue and build stronger customer relationships. It’s a simple idea—put the customer...
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