We’ve all been there — sent nearly a hundred emails and only got one response back. Why? Because we’re not using the right template. So we just end up annoying prospects or making them feel as if they’re just getting spammed.
Prospects are busy (we all are). Take a minute to think about all the emails you get each day and how many you open, and then how many you actually take action on.
It’s a small number isn’t it?
What made you open those emails and take action?
Most of the time it comes down to compelling copy.
With this in mind, let us take you through some essential pieces of a great sales prospecting email.
Five Aspects of Successful Sales Emails
Engaging prospects can be a lot easier if you follow these steps.
1. Attention-Grabbing Subject Line
This is a no-brainer — you need something that gets your prospect’s attention. The subject line is your first hurdle. So if you can outshine the others in the inbox, you’re going to make it through to the next round.
2. Re-Write (then re-write again)
Getting a great message will take more than one, two, or even three drafts. You’re trying to connect to a potential customer and share a meaningful message, so this will take some time.
Refine your final product each time by looking at issues with clarity, messaging, tone, and grammar! Use an app like Grammarly to review your drafts.
3. Seek a Second Opinion
Once you nail down your final draft, reach out to one or two people you trust and ask for their opinions. Decide what you want to take from their feedback and implement it into your email so it can be just right.
4. Don’t Show Off
When you’re going through your first and second drafts, cut out all jargon.
You don’t want to alienate prospects because they don’t understand something, and you don’t want to come off as annoying. While you’re making cuts, you can also go ahead and remove all clichés — your prospects have heard it all before, and it just gets annoying to read over and over again.
5. Keep It Short and Sweet
Remember, everyone is busy. There’s no reason to send paragraphs upon paragraphs; we can guarantee this will get your email a one-way ticket to the junk folder. Break up your sentences and then read your email out loud to yourself a few times to see how it flows.
The next time you decide to send some cold sales emails, keep these tips in mind. Investing time and effort into developing this skill will be a great investment for your team’s success.
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