Perhaps sales enablement is spread across a number of roles in your business. But however you organize it, Gartner describes it as a strategy to “provide salespeople with what they need to successfully engage the buyer throughout the buying process.” Of course, sales enablement tools are also...
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Tune up Your B2B Sales Strategy
How do you generate good B2B leads and convert them into new buyers? It’s not an idle question. The lead-gen process tests the minds of B2B sales and marketing managers the world over when considering their entire B2B sales strategy. That’s because a B2B product or service...
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