The customer relationship management (CRM) market has already reached $57.83 billion! Many current CRM users are either larger companies moving to cloud CRM as a cheaper option for them, or new startups because they tend to go cloud-first and use many cloud facilities. But where does that...read more
Category: Customer Relationship Management
How to Increase and Improve Multi-Touch Points
When you’re aiming to close a sale, every touch point for both prospects and current clients takes on critical importance. All touch points provide an opportunity to prove to your prospects that you have their best interests in mind. For this reason, businesses need to monitor and...read more
Why Managing Client Expectations is Important
As we’ve all heard a thousand times, expectations are everything. Remember when you were a child and there was something you were really looking forward to – seeing a movie, going to a birthday party, taking a trip – and it didn’t happen? Remember how disappointed you...read more
Why is Customer Training Important For Sales?
Did we mean sales training? No! We’re so used to sales training in support of the customer journey that we can completely forget about customer training. However, training your customers has grown in importance as a necessary and differentiating factor. The reason is that it supports your...read more
Is Account-Based Sales Right for Your Company?
In the never-ending quest to find your target customers, the number of approaches you could take is infinite. Where some businesses focus their efforts on reaching the widest range of potential customers as possible, others take a more tactical approach. Account-Based Selling (ABS) goes a step further,...read more
How Lead Scoring Can Get Your Business Ahead
You want the highest conversion rate potential for your business. And this means appealing to as many qualified leads as possible. A great sales process will help you every step of the way — from lead generation to closing the sale. When you’ve got plenty of leads...read more