CRM. Customer Relationship Management. You’ve heard it before, but what does it mean? And why is it important? A proper CRM system will align your sales, marketing, and organizational departments. Furthermore, it will also increase revenue and build stronger customer relationships. It’s a simple idea—put the customer...
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We’ve talked about how to help your sales personnel grow your business. But another way to help them is by making sure your customer relationship management (CRM) software is organized. If your CRM system is inaccessible and out of date, it could be costing you. In fact,...
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The customer relationship management (CRM) market has already reached $57.83 billion! Many current CRM users are either larger companies moving to cloud CRM as a cheaper option for them, or new startups because they tend to go cloud-first and use many cloud facilities. But where does that...
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When you’re aiming to close a sale, every touch point for both prospects and current clients takes on critical importance. All touch points provide an opportunity to prove to your prospects that you have their best interests in mind. For this reason, businesses need to monitor and...
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As we’ve all heard a thousand times, expectations are everything. Remember when you were a child and there was something you were really looking forward to – seeing a movie, going to a birthday party, taking a trip – and it didn’t happen? Remember how disappointed you...
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Did we mean sales training? No! We’re so used to sales training in support of the customer journey that we can completely forget about customer training. However, training your customers has grown in importance as a necessary and differentiating factor. The reason is that it supports your...
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