You want the highest conversion rate potential for your business. And this means appealing to as many qualified leads as possible. A great sales process will help you every step of the way — from lead generation to closing the sale. When you’ve got plenty of leads...read more
Category: Customer Relationship Management
Is Your Lead Process Working for You?
Highly successful business owners understand the importance of the buyer’s journey. Managing and optimizing the process by which a potential buyer becomes a loyal customer is a part of running an efficient sales cycle. We’ve looked before at the utility of a well-defined sales process. However, in...read more
What a CRM System Can Do for Your Company
CRM. Customer Relationship Management. You’ve heard it before, but what does it mean? And why is it important? A proper CRM system will align your sales, marketing, and organizational departments. Furthermore, it will also increase revenue and build stronger customer relationships. It’s a simple idea—put the customer...read more
Five Approaches to Cleaning Up Your CRM
We’ve talked about how to help your sales personnel grow your business. But another way to help them is by making sure your customer relationship management software is organized. If your CRM system is inaccessible and out of date, it could be costing you. In fact, if not...read more