We are now deeply entrenched in the Google Age. First contact is no longer face to face, on the phone or even through a reference. Instead, first contact often happens via an online search. And according to Net Marketshare, out of the 3.5 billion searches that happen...read more
Category: Marketing and Sales
Why Sales Must Drive Marketing Priorities
Which comes first: marketing or sales? It’s an age-old question – almost as old as the chicken and egg quandary. Don’t you have to market to make a sale? Don’t you have to make a sale to know your market? The answer to both may be “yes”....read more
Are You Selling to Your Target Market?
You’ve done all the research and prep-work. You’ve launched your marketing and sales strategy. But the expected sales aren’t pouring in. It’s time to ask yourself “Am I selling to my target market?” Sometimes weeding out what isn’t working gets us back on track. By removing targets...read more