Which comes first: marketing or sales? It’s an age-old question – almost as old as the chicken and egg quandary. Don’t you have to market to make a sale? Don’t you have to make a sale to know your market? The answer to both may be “yes”....
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Managing and optimizing the process by which a potential buyer becomes a loyal customer is a part of running an efficient sales cycle. We’ve looked before at the utility of a changing your sales process. However, in this post, we’ll explore a closely-related but distinct topic –...
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You’ve done all the research and prep-work. You’ve launched your marketing and sales strategy. But the expected sales aren’t pouring in. It’s time to ask yourself, “Am I selling to my target market?” Sometimes the act of weeding out what isn’t working gets us back on track....
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Let’s be real for a minute. Everyone likes for their hard work to be recognized and to receive compensation in return. It makes employees feel more motivated, and it could be the encouragement your sales team needs to be productive. Today, you also need to avoid staff...
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So you’ve arrived at a position this year where you’re considering hiring sales recruiters for your business? Many others have done this, and there’s a good reason. And it’s not that you’re feeling too lazy to do it yourself! Let’s take a closer look into their role,...
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Perhaps sales enablement is spread across a number of roles in your business. But however you organize it, Gartner describes it as a strategy to “provide salespeople with what they need to successfully engage the buyer throughout the buying process.” Of course, sales enablement tools are also...
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