Is it time to revisit your unique value proposition to decide if it attracts immediate attention and is worth the price you ask customers to pay? We show you how to develop yours for today's marketplace.read more
Category: Marketing and Sales
Sales Playbook Best Practices
You probably can’t maintain and grow your sales unless you have a decent, well-constructed sales playbook for your staff to use that follows best practice. We show you how.read more
Sales Recruiters: The Next Thing for Your Company?
So you’ve arrived at a position this year where you’re considering hiring sales recruiters for your business. Many others have done this, and there’s a good reason. Hiring top talent is one way that companies can be sure to grow and increase sales. Growth is vital in...read more
Is Account-Based Sales Right for Your Company?
In the never-ending quest to find your target customers, the number of approaches you could take is infinite. Where some businesses focus their efforts on reaching the widest range of potential customers as possible, others take a more tactical approach. Account-Based Selling (ABS) goes a step further,...read more
Is Your Lead Process Working for You?
Highly successful business owners understand the importance of the buyer’s journey. Managing and optimizing the process by which a potential buyer becomes a loyal customer is a part of running an efficient sales cycle. We’ve looked before at the utility of a well-defined sales process. However, in...read more
Marketing and Sales in The Google Age
We are now deeply entrenched in the Google Age. First contact is no longer face to face, on the phone or even through a reference. Instead, first contact often happens via an online search. And according to Net Marketshare, out of the 3.5 billion searches that happen...read more