Three Ways to Grow Your Business (Without A Rainmaker)

Three Ways to Grow Your Business (Without A Rainmaker)
December 5th, 2018 0 Comments

If you’ve ever thought about sales, then the idea of a Rainmaker has surely crossed your mind. Sure, rainmakers are the rock stars of sales—they get results. They flourish in business development and can close deals at an astonishing rate, but is a rainmaker really what your business needs?

We’ve been in the industry for a while and we’ve seen it all. We continually talk to CEOs who are:

  • Looking for a rainmaker
  • Continually disappointed when trying to hire a rainmaker
  • Feel they’re being held hostage by current rainmaker
  • Afraid to lose their rainmaker
  • The rainmaker

None of these are great positions for any business looking to grow. When you go out on a limb and hire a rainmaker, you might not be providing the stability and sustainable growth your business needs for true, lasting success.

So, if you want to right-set your organization and set your business up for long-term growth, here are some great ideas.


Three Alternatives to Hiring A Rainmaker

1. Learn About Sales

Identify steps to take through the sales cycle and create a process that good sales reps can follow and repeat.

By doing so you will establish a transparent process that can then be taught, collaborated over, and improved on by your sales team. Rather than having one stellar salesperson you’ll be getting a good system, a set of repeatable processes, accountability metrics, and a strong leader to drive sales growth and new business development.


2. Put People in the Right Roles

Tying your entire organization’s sales revenue and success to one person may have worked in the past, but it’s a short-term solution.

When you rely solely on the rainmaker, you’re not investing in a sustainable growth model for your entire organization.

Rather, tap into your existing talent and assess how each team member can contribute to long-term goals. We offer a variety of services to help you right-set your organizational development.


3. Take a Step Back

Hear us out on this one, often times many business owners and CEOs were actually the rainmaker themselves. And this is great.

But if you’re running a business, this can become distracting.

As an organizational leader you need to take advantage of the opportunity to document your successful sales process, how you qualify, how you handle objections, etc. and then pass that on to other appropriate members of your team.

This way you can confidently replace yourself in the sales role and start working on your business.


The key to success and sustainable growth is not to put all your eggs in one basket, but rather invest in viable opportunities that will steer you on the right course. Leverage our dynamic team’s expertise and we’ll build a custom plan for your business.

Take the first step towards breaking sales records and establishing a sustainable plan by scheduling your FREE consultation with 360 Consulting today!


Image Attribution

Article Name
Three Ways to Grow Your Business (Without A Rainmaker)
Think a rainmaker is the only way your business can succeed? See here how you can make positive internal business changes without bringing someone else on!
Business Growth, Leadership training, Organizational Development
TAGGED : , , ,

Get insights and updates on the best ways to increase your sales delivered right to your inbox. Sign up below.

Subscribe Form

  • This field is for validation purposes and should be left unchanged.

Audit Contact Form

  • This field is for validation purposes and should be left unchanged.