You’ve probably lost some sleep occasionally over one of the problems that can arise with business and sales. Hang around to view the lagging indicators and you’ve missed an opportunity. Pursue the leading indicators and you might invest in something that fails to materialize in the way...
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How do you generate good B2B leads and convert them into new buyers? It’s not an idle question. The lead-gen process tests the minds of B2B sales and marketing managers the world over when considering their entire B2B sales strategy. That’s because a B2B product or service...
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Does your business focus on as many prospects as possible who might be natural buyers of your service or product? It’s been the usual way to do sales for years. But there’s a smarter strategy now that many companies are paying serious attention to. It’s not about...
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Have you ever thought: I’m sure this company would respond to [some particular idea you have]? Ever felt frustrated that your market segments seem a little too like a catch-all, even with your various ideal customer profiles in mind? Then micromarketing might be just the strategy to...
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When you’re aiming to close a sale, every touch point for both prospects and current clients takes on critical importance. All touch points provide an opportunity to prove to your prospects that you have their best interests in mind. For this reason, businesses need to monitor and...
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RevOps – or revenue operations – has become more prominent recently and a bit of a buzzword. Gartner predicts 75% of highest-growth companies will deploy a RevOps model by 2025. And Forrester reports that “centralized RevOps has gone up from 15%-40% between 2019-2021.” However, “highest growth” implies...
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