When you’re aiming to close a sale, every touch point for both prospects and current clients takes on critical importance. All touch points provide an opportunity to prove to your prospects that you have their best interests in mind. For this reason, businesses need to monitor and...
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RevOps – or revenue operations – has become more prominent recently and a bit of a buzzword. Gartner predicts 75% of highest-growth companies will deploy a RevOps model by 2025. And Forrester reports that “centralized RevOps has gone up from 15%-40% between 2019-2021.” However, “highest growth” implies...
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As we’ve all heard a thousand times, expectations are everything. Remember when you were a child and there was something you were really looking forward to – seeing a movie, going to a birthday party, taking a trip – and it didn’t happen? Remember how disappointed you...
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Did we mean sales training? No! We’re so used to sales training in support of the customer journey that we can completely forget about customer training. However, training your customers has grown in importance as a necessary and differentiating factor. The reason is that it supports your...
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Is the value of your company falling? That’s “value” as in financial value, but also perceived value from your customers’ perspective. They’re linked, of course. If you’re less relevant to your target customers, you won’t close as many sales. Fewer sales, less revenue, less value. In the...
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Scaling your business means scaling your sales – and it has the power to make or break you! The problem is, it can be difficult to know exactly when is the right time to scale your sales. You don’t want to leave it too late and fail...
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