“Look at sales in a very simple definition – that is delivering value for what someone needs. If you look at sales in that light, that’s a very noble profession. It starts with helping make sure that companies have the right people in their organization and Sales[people] who have the right knowledge, mindset, approach, cultural fit for the business, but also work with other areas of business.” – Chris Goade

Aligning Sales and company culture

Original Show Notes located here

Sales is arguably the face of the business – and foundational to an organization’s success. It’s intrinsically connected to each function of the business, interfaces directly with customers, and delivers the revenue and profits necessary for growth. This is why it’s critical to develop solid sales processes and talent.

Chris Goade is the co-founder of 360 Consulting and saw an untapped market to build, rebuild, and restructure sales organizations while developing its people. He discusses the importance of a sales culture and that it aligns with company culture. This happens by finding the right people, building the right processes, and nurturing cross-functional relationships.

When done well, this creates a win-win relationship for the business and the customer. Take listen below: