In order to keep up with today's increasingly competitive sales environment, we can see that businesses are fine-tuning their sales compensation strategies. It is widely known that customers now are well aware and are not easily influenced by clever marketing tactics. So, companies have begun to shift their focus to empowering their sales teams. Having a good sales team is the single most important aspect of any business. A sales team is what will accelerate profit and support an upward momentum of growth and success. Although, building a talented team of sales representatives is not without its challenges.