The customer relationship management (CRM) market has already reached $57.83 billion! Many current CRM users are either larger companies moving to cloud CRM as a cheaper option for them, or new startups because they tend to go cloud-first and use many cloud facilities. But where does that...
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When “flow charts” get a mention in business, you probably sigh and wish your firm’s sales processes flowed more like water – seamlessly merging and moving to that prized reservoir of closed deals. It can! Today, we’re going to look at the lead generation process and how...
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Marketing Misses Sales? Or Marketing Meets Sales? If you think that’s a pretty serious difference, you’re not only right – but underestimating! It’s the difference between the general effect of weak coffee and the powerful kick of a proper caffeine booster to your business when you bring...
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When your sales and marketing people work in their separate silos, independently plowing their own way towards a sale, you learn about it soon enough! With no sales and marketing alignment, your sales fail to reach the level you forecast. And with no communication between the silos,...
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Goals give you something to shoot for in sales. But they come with a caveat! You need to plot your way down the field first with a series of goal-setting activities. Why? It’s simply more productive (and likely to bring more success) if you carefully manage activity...
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How do you generate good B2B leads and convert them into new buyers? It’s not an idle question. The lead-gen process tests the minds of B2B sales and marketing managers the world over when considering their entire B2B sales strategy. That’s because a B2B product or service...
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