We are now deeply entrenched in the Google Age. First contact is no longer face to face, on the phone or even through a reference. Instead, first contact often happens via an online search. And according to Net Marketshare, out of the 3.5 billion searches that happen...
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Gaining new customers can be exhilarating. After all, it’s what we’ve worked for day in and day out with our business development efforts. Depending on the length of time and downright grind required to get to a yes, we can find ourselves eager to please our clients. So, when they...
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Which comes first: marketing or sales? It’s an age-old question – almost as old as the chicken and egg quandary. Don’t you have to market to make a sale? Don’t you have to make a sale to know your market? The answer to both may be “yes”....
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You’ve done all the research and prep-work. You’ve launched your marketing and sales strategy. But the expected sales aren’t pouring in. It’s time to ask yourself “Am I selling to my target market?” Sometimes weeding out what isn’t working gets us back on track. By removing targets...
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What makes a successful salesperson? This is a highly discussed question in our industry and one that’s liable to drive you crazy if you spend too much time thinking about it. While there may not be one right answer, we have a pretty good idea. After decades...
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You lost a sales opportunity, now what? It’s happened to all of us. Sure, it can be a hit to our ego, not to mention all the time, energy, and money you may have spent trying to seal the deal, but if you find yourself on the...
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