According to a Harvard Business survey there was “an 18% difference in revenue growth between companies that defined a formal sales process and companies that didn’t.” Many B2B companies don’t take the time to lay the foundation for building a sales process that lasts. With this kind...
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Developing Key Accounts is a skill that needs to be honed to be successful in sales. Ready to increase your profits and revenues by 30% or more? It’s time to focus on developing your Key Accounts. Developing Key Accounts is the process of building long-term relationships with...
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A battle is being waged between businesses of all sizes vying for the attention to gain customers. Each day your potential clients are inundated with information from news, ads, emails. blogs, videos— you name it. It’s getting harder and harder for businesses to stand out in all...
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We are now deeply entrenched in the Google Age. First contact is no longer face to face, on the phone or even through a reference. Instead, first contact often happens via an online search. And according to Net Marketshare, out of the 3.5 billion searches that happen...
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Gaining new customers can be exhilarating. After all, it’s what we’ve worked for day in and day out with our business development efforts. Depending on the length of time and downright grind required to get to a yes, we can find ourselves eager to please our clients. So, when they...
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Which comes first: marketing or sales? It’s an age-old question – almost as old as the chicken and egg quandary. Don’t you have to market to make a sale? Don’t you have to make a sale to know your market? The answer to both may be “yes”....
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