Crafting custom sales programs from the ground up is our thing and we’re good at it. As we mentioned in our latest post, we collaborate with businesses and learn everything: where you’ve been, where you are, and where you’re going or hope to go.
Our more than two decades in sales executive roles have given us a great insight into how to build the right sales plans and teams for each organization’s individual needs.
If you’re a startup, entrepreneur, or a business leader who needs to do a sales makeover, here are some of our best tips for building a sales team from scratch.
Developing a Sales Team from Square One
Before we dive into the essential steps of designing a sales team, we want to highlight an important consideration specifically geared towards startups. Many entrepreneurs and startup leaders know that the early days of their business don’t allow for or necessarily need a sales team.
So, once your business starts growing, how do you know when it’s time to build a sales team?
Consistent growth will provide a few signs of the right time to implement a sales team, including:
- A growing demand for your product/service.
- Having more leads than your current team can handle.
- Consistent positive feedback from existing customers.
Does your business meet any of the above criteria? Then you’re ready to take the leap and build a sales team!
Build Your Sales Dream Team with These Essential Steps
1. Assess Your Needs
To build a team, you need to have a rock-solid idea of what kind of team you need.
- Are you looking for field sales? Inside sales? Both?
- What kind of background would you like to see?
- How many team members will it take to scale and how many can you support?
All of these questions are great starting points for defining a clear idea.
2. Hire for Cultural Fit
- What is your company’s culture?
- What kind of culture do you want to cultivate and are the people you’re looking at able to contribute to that?
You want to look for quality candidates that will complement your existing team. Otherwise the wrong fit could cause some serious friction and eventually lead to a break down in efficiency and morale.
3. Define a Sales Strategy
To find the best fit for your organization, you need to have a comprehensive sales strategy. Defining your target market, sales territories, and your ideal customer are all factors that will keep your sales team on track and with a defined objective to go after.
For more tips on growing your business via your sales team, check out this recent post.
We Can Help
Building a sales team from the ground up has a lot of moving pieces and requires expert execution to enable sustainable growth. The team at 360 Consulting offers a holistic approach to designing custom sales plans and recruiting, hiring, and training the perfect fit for your businesses’ needs.
If you’re ready to take your company to the next level, let’s talk! Schedule your FREE consultation today by getting in touch with us here.