You want the highest conversion rate potential for your business. And this means appealing to as many qualified leads as possible. A great sales process will help you every step of the way — from lead generation to closing the sale. When you’ve got plenty of leads...
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Is Your Lead Process Working for You?
Highly successful business owners understand the importance of the buyer’s journey. Managing and optimizing the process by which a potential buyer becomes a loyal customer is a part of running an efficient sales cycle. We’ve looked before at the utility of a well-defined sales process. However, in...
read moreWhat a CRM System Can Do for Your Company
CRM. Customer Relationship Management. You’ve heard it before, but what does it mean? And why is it important? A proper CRM system will align your sales, marketing, and organizational departments. Furthermore, it will also increase revenue and build stronger customer relationships. It’s a simple idea—put the customer...
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