We’re living in the era of personalization. It’s part of winning the attention battle. And frankly, with all the data out there and different channels to connect with clients, there’s no excuse for not taking the steps to enhance their experience. GenAI has made it even more...
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Even if your company employs the best sales professionals, there’s no guarantee of success. In this post, we looked at some secrets of high-performing sales teams. One thing the top performers all share is a high level of accountability in sales. In many organizations, this word has...
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What do the best sales organizations have in common? The answer is high-performing sales leaders – along with a quality product or service and a defined sales process. Great sales leaders not only have the power to generate top sales but should also inspire and coach the...
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Managing and optimizing the process by which a potential buyer becomes a loyal customer is a part of running an efficient sales cycle. We’ve looked before at the utility of a changing your sales process. However, in this post, we’ll explore a closely-related but distinct topic –...
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Gaining new customers can be exhilarating. After all, it’s what we’ve worked for day in and day out with our business development efforts. Depending on the length of time and downright grind required to get to a yes, we can find ourselves eager to please our clients. So, when they...
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CRM. Customer Relationship Management. You’ve heard it before, but what does it mean? And why is it important? A proper CRM system will align your sales, marketing, and organizational departments. Furthermore, it will also increase revenue and build stronger customer relationships. It’s a simple idea—put the customer...
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