Like us, you’ll have noticed how customer experience (CX) collapses under pressure in the run-up to the festive period. You may also have decided to ignore some brands in the future. That’s a red flag for all businesses. Why? Because your competitors win if the following kind...
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As sales leader, have you worried that the training you purchased has faded pretty quickly from your team’s daily practice? That’s why practical sales training that’s high-impact will prove more valuable for your ROI. It lasts. It’s rarely the rep’s fault if they forget what they learned...
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An updated sales playbook is one of the quickest ways to improve sales performance. You may already have a playbook – we advised on best practice way back in 2021! But when was it last updated? It can quickly drift from the reality of today’s buyers. So,...
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Key Takeaways Younger B2B decision-makers, especially Millennials and Gen Z, expect a seamless, digital-first buying experience. Your marketing and sales teams need to work as one, delivering consistent messaging and tools across every touchpoint. Buyers come informed – so provide credible, value-driven content to help them make the...
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Many B2B companies don’t take the time to lay the foundation for building a defined sales process that lasts. Even a decade ago, Harvard Business Review mentioned “an 18% difference in revenue growth between companies that defined a formal sales process and companies that didn’t.” With the...
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What makes a successful salesperson? This is a highly discussed question in our industry. It’s also one that’s liable to drive you crazy if you spend too much time thinking about it! And while there may not be one right answer, we’ve a pretty good idea. After...
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