Imagine the sales field as a dart board that you have in your sights. If you throw your dart with any skill, you’ll probably land on the board. But the number you hit will not necessarily be the one you wanted or needed in order to win....
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How to Find and Develop Your Unique Value Proposition
Is it time to revisit your unique value proposition to decide if it attracts immediate attention and is worth the price you ask customers to pay? We show you how to develop yours for today's marketplace.
read moreSales Playbook Best Practices
You probably can’t maintain and grow your sales unless you have a decent, well-constructed sales playbook for your staff to use that follows best practice. We show you how.
read moreIs Account-Based Sales Right for Your Company?
In the never-ending quest to find your target customers, the number of approaches you could take is infinite. Where some businesses focus their efforts on reaching the widest range of potential customers as possible, others take a more tactical approach. Account-Based Selling (ABS) goes a step further,...
read moreIs Your Lead Process Working for You?
Highly successful business owners understand the importance of the buyer’s journey. Managing and optimizing the process by which a potential buyer becomes a loyal customer is a part of running an efficient sales cycle. We’ve looked before at the utility of a well-defined sales process. However, in...
read moreMarketing and Sales in The Google Age
We are now deeply entrenched in the Google Age. First contact is no longer face to face, on the phone or even through a reference. Instead, first contact often happens via an online search. And according to Net Marketshare, out of the 3.5 billion searches that happen...
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