Have you ever thought: I’m sure this company would respond to [some particular idea you have]? Ever felt frustrated that your market segments seem a little too like a catch-all, even with your various ideal customer profiles in mind? Then micromarketing might be just the strategy to...
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When you’re aiming to close a sale, every touch point for both prospects and current clients takes on critical importance. All touch points provide an opportunity to prove to your prospects that you have their best interests in mind. For this reason, businesses need to monitor and...
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Did we mean sales training? No! We’re so used to sales training in support of the customer journey that we can completely forget about customer training. However, training your customers has grown in importance as a necessary and differentiating factor. The reason is that it supports your...
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Effective sales communication between company and customer is crucial. Sales staff should not have random exchanges but “intent-full” conversations – whether in print, online, or in person. This strategy is known as sales messaging for a reason: Your conversation intentionally puts over – or delivers – a...
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Imagine the sales field as a dart board that you have in your sights. If you throw your dart with any skill, you’ll probably land on the board. But the number you hit will not necessarily be the one you wanted or needed in order to win....
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Is it time to revisit your unique value proposition to decide if it attracts immediate attention and is worth the price you ask customers to pay? We show you how to develop yours for today's marketplace.
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