Developing a product or service that customers should flock to buy is exciting – but only a fraction of your work. How you launch it to customers is what decides your business fate. Therefore the sobering and rather less exciting work is preparing your go-to-market strategy framework....read more
Category: Marketing and Sales
Is 2022 the Year For Micromarketing?
Have you ever thought: I’m sure this company would respond to [some particular idea you have]? Ever felt frustrated that your market segments seem a little too like a catch-all, even with your various ideal customer profiles in mind? Then micromarketing might be just the strategy to...read more
How to Increase and Improve Multi-Touch Points
When you’re aiming to close a sale, every touch point for both prospects and current clients takes on critical importance. All touch points provide an opportunity to prove to your prospects that you have their best interests in mind. For this reason, businesses need to monitor and...read more
Why is Customer Training Important For Sales?
Did we mean sales training? No! We’re so used to sales training in support of the customer journey that we can completely forget about customer training. However, training your customers has grown in importance as a necessary and differentiating factor. The reason is that it supports your...read more
Sales Messaging: A Powerful Tool
Effective sales communication between company and customer is crucial. Sales staff should not have random exchanges but “intent-full” conversations – whether in print, online, or in person. This strategy is known as sales messaging for a reason: Your conversation intentionally puts over – or delivers – a...read more
Know Your Ideal Customer
Imagine the sales field as a dart board that you have in your sights. If you throw your dart with any skill, you’ll probably land on the board. But the number you hit will not necessarily be the one you wanted or needed in order to win....read more