You’ve probably lost some sleep occasionally over one of the problems that can arise with business and sales. Hang around to view the lagging indicators and you’ve missed an opportunity. Pursue the leading indicators and you might invest in something that fails to materialize in the way...
read moreAuthor: Chris Goade
How to Ensure a Good CRM Implementation Process
The customer relationship management (CRM) market has already reached $57.83 billion! Many current CRM users are either larger companies moving to cloud CRM as a cheaper option for them, or new startups because they tend to go cloud-first and use many cloud facilities. But where does that...
read moreThe Lead Generation Process: Establish a Flow
When “flow charts” get a mention in business, you probably sigh and wish your firm’s sales processes flowed more like water – seamlessly merging and moving to that prized reservoir of closed deals. It can! Today, we’re going to look at the lead generation process and how...
read moreMarketing and Sales Alignment Podcast
Marketing Misses Sales? Or Marketing Meets Sales? If you think that’s a pretty serious difference, you’re not only right – but underestimating! It’s the difference between the general effect of weak coffee and the powerful kick of a proper caffeine booster to your business when you bring...
read moreSales and Marketing Alignment: How to Get It Right
When your sales and marketing people work in their separate silos, independently plowing their own way towards a sale, you learn about it soon enough! With no sales and marketing alignment, your sales fail to reach the level you forecast. And with no communication between the silos,...
read moreThe Importance of Goal-Setting Activities in Sales
Goals give you something to shoot for in sales. But they come with a caveat! You need to plot your way down the field first with a series of goal-setting activities. Why? It’s simply more productive (and likely to bring more success) if you carefully manage activity...
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