A battle is being waged between businesses of all sizes vying for attention to gain customers. Each day a flood of information hits your potential clients – news, ads, emails, blogs, videos, you name it. It’s getting harder and harder for businesses to stand out in all...
read moreAuthor: Chris Goade
Protect Your Business From The Discounting Trap
Everyone is looking for a deal. In fact, discounting is all around us, and most consumers aren’t willing to make a purchase unless they feel they’re getting a great deal. Indeed, not that long ago, McKinsey pointed out: “With inflation at a record high, more people are...
read moreThe Secrets Behind Good Sales Leadership
Sales leadership and sales management sometimes get used interchangeably. After all, both are positions of power and influence in the organization. Plus, both have a big impact on the success of your sales team and your company. But sales leadership requires very different skills from sales management...
read moreFive Characteristics That Make A Great Salesperson
Becoming a great salesperson is hard work and requires continued efforts throughout a career. But there are certain traits all wildly successful salespeople can identify with. Today we’re going to take you through five characteristics that make the difference between good salespeople and great ones. While working hard is absolutely essential, it’s also important to work smart. Use our short guide to start working smarter and become a better salesperson.
read moreHow to Balance Sales And Marketing
When you’re thinking about how to balance sales and marketing teams, you want them to act as yin and yang. In other words, two separate disciplines that complement each other, are interconnected, and give rise to each other. While this certainly sounds nice, it will come as...
read moreSales Recruiters: The Next Thing for Your Company?
So you’ve arrived at a position this year where you’re considering hiring sales recruiters for your business? Many others have done this, and there’s a good reason. And it’s not that you’re feeling too lazy to do it yourself! Let’s take a closer look into their role,...
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