Is the value of your company falling? That’s “value” as in financial value, but also perceived value from your customers’ perspective. They’re linked, of course. If you’re less relevant to your target customers, you won’t close as many sales. Fewer sales, less revenue, less value. In the...
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The Best Way to Scale Your Sales
Scaling your business means scaling your sales – and it has the power to make or break you! The problem is, it can be difficult to know exactly when is the right time to scale your sales. You don’t want to leave it too late and fail...
read moreThe Discovery Call – Your Most Important Sales Step
If your business goal is to win a sale, the discovery call is the most important step because it determines what happens next. For instance, the call might be the last you make to a particular prospect if it saves you time and keeps you from rooting...
read moreImprove Sales Productivity: Reduce the Activity Whirlwind
We’ve all been there at some point: firing up an efficiency tool to work concentratedly for an hour – but getting pinged by a seemingly urgent email that must be answered this minute; suddenly remembering an important task, turning our attention away from that email to note...
read moreSales Messaging: A Powerful Tool
Effective sales communication between company and customer is crucial. Sales staff should not have random exchanges but “intent-full” conversations – whether in print, online, or in person. This strategy is known as sales messaging for a reason: Your conversation intentionally puts over – or delivers – a...
read moreKnow Your Ideal Customer
Imagine the sales field as a dart board that you have in your sights. If you throw your dart with any skill, you’ll probably land on the board. But the number you hit will not necessarily be the one you wanted or needed in order to win....
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