Developing a product or service that customers should flock to buy is exciting – but only a fraction of your work. How you launch it to customers is what decides your business fate. Therefore the sobering and rather less exciting work is preparing your go-to-market strategy framework....
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Is 2022 the Year For Micromarketing?
Have you ever thought: I’m sure this company would respond to [some particular idea you have]? Ever felt frustrated that your market segments seem a little too like a catch-all, even with your various ideal customer profiles in mind? Then micromarketing might be just the strategy to...
read moreHow to Increase and Improve Multi-Touch Points
When you’re aiming to close a sale, every touch point for both prospects and current clients takes on critical importance. All touch points provide an opportunity to prove to your prospects that you have their best interests in mind. For this reason, businesses need to monitor and...
read moreRevOps: Removing Your Operational Silos for Company Growth
RevOps – or revenue operations – has become more prominent recently and a bit of a buzzword. Gartner predicts 75% of highest-growth companies will deploy a RevOps model by 2025. And Forrester reports that “centralized RevOps has gone up from 15%-40% between 2019-2021.” However, “highest growth” implies...
read moreWhy Managing Client Expectations is Important
As we’ve all heard a thousand times, expectations are everything. Remember when you were a child and there was something you were really looking forward to – seeing a movie, going to a birthday party, taking a trip – and it didn’t happen? Remember how disappointed you...
read moreWhy is Customer Training Important For Sales?
Did we mean sales training? No! We’re so used to sales training in support of the customer journey that we can completely forget about customer training. However, training your customers has grown in importance as a necessary and differentiating factor. The reason is that it supports your...
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