An updated sales playbook is one of the quickest ways to improve sales performance. You may already have a playbook – we advised on best practice way back in 2021! But when was it last updated? It can quickly drift from the reality of today’s buyers. So,...
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What do your prospects see, hear, and read at every stage of their awareness journey? The answer should form the basis of your sales funnel content strategy. And to ensure your strategy succeeds, you need to engineer it to move deals forward. Why? Because your sales funnel...
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When we offer free consultations to business leaders, this is one of the questions we get: “What happens after a fractional outsourced sales leader leaves?” It’s a fair question. Many CEOs and mid-size business owners hesitate because they worry that having an outsourced sales leader is like...
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If there’s one thing you already know about sales trends, it’s this: Nothing stays still for long. Buyer behavior is constantly evolving. Technology is moving faster than we are reckoning with. And the economy is in constant flux. As a sales leader, you’ve likely already seen your...
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Key Takeaways Younger B2B decision-makers, especially Millennials and Gen Z, expect a seamless, digital-first buying experience. Your marketing and sales teams need to work as one, delivering consistent messaging and tools across every touchpoint. Buyers come informed – so provide credible, value-driven content to help them make the...
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What makes a successful salesperson? This is a highly discussed question in our industry. It’s also one that’s liable to drive you crazy if you spend too much time thinking about it! And while there may not be one right answer, we’ve a pretty good idea. After...
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