In the never-ending quest to find your target customers, the number of approaches you could take is infinite. Where some businesses focus their efforts on reaching the widest range of potential customers as possible, others take a more tactical approach. Account-Based Selling (ABS) goes a step further,...
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Not many sales reps talk about lead scoring as often as we’d like to hear. It’s a fundamental part of ensuring you get done deals! After all, you want the highest conversion rate potential for your business. And this means appealing to as many qualified leads as...
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Managing and optimizing the process by which a potential buyer becomes a loyal customer is a part of running an efficient sales cycle. We’ve looked before at the utility of a changing your sales process. However, in this post, we’ll explore a closely-related but distinct topic –...
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CRM. Customer Relationship Management. You’ve heard it before, but what does it mean? And why is it important? A proper CRM system will align your sales, marketing, and organizational departments. Furthermore, it will also increase revenue and build stronger customer relationships. It’s a simple idea—put the customer...
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We’ve talked about how to help your sales personnel grow your business. But another way to help them is by making sure your customer relationship management (CRM) software is organized. If your CRM system is inaccessible and out of date, it could be costing you. In fact,...
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The customer relationship management (CRM) market has already reached $57.83 billion! Many current CRM users are either larger companies moving to cloud CRM as a cheaper option for them, or new startups because they tend to go cloud-first and use many cloud facilities. But where does that...
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