How do you generate good B2B leads and convert them into new buyers? It’s not an idle question. The lead-gen process tests the minds of B2B sales and marketing managers the world over when considering their entire B2B sales strategy. That’s because a B2B product or service...
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Is 2022 the Year For Micromarketing?
Have you ever thought: I’m sure this company would respond to [some particular idea you have]? Ever felt frustrated that your market segments seem a little too like a catch-all, even with your various ideal customer profiles in mind? Then micromarketing might be just the strategy to...
read moreWhy is Customer Training Important For Sales?
Did we mean sales training? No! We’re so used to sales training in support of the customer journey that we can completely forget about customer training. However, training your customers has grown in importance as a necessary and differentiating factor. The reason is that it supports your...
read moreA Solid Sales Process Increases Your Company Value
Is the value of your company falling? That’s “value” as in financial value, but also perceived value from your customers’ perspective. They’re linked, of course. If you’re less relevant to your target customers, you won’t close as many sales. Fewer sales, less revenue, less value. In the...
read moreThe Best Way to Scale Your Sales
Scaling your business means scaling your sales – and it has the power to make or break you! The problem is, it can be difficult to know exactly when is the right time to scale your sales. You don’t want to leave it too late and fail...
read moreThe Discovery Call – Your Most Important Sales Step
If your business goal is to win a sale, the discovery call is the most important step because it determines what happens next. For instance, the call might be the last you make to a particular prospect if it saves you time and keeps you from rooting...
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